Advances in Advertising Research (Vol. III): Current Insights and Future Trends: 3 (European Advertising Academy)
by
ISBN 13: 9783834942906
Format: Hardcover (432 pages) Publisher: Gabler Verlag Published: 21 Jun 2012
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Advances in Advertising Research (Vol. VII): Bridging the Gap between Advertising Academia and Practice: 7 (European Advertising Academy)
by George Christodoulides,Anastasia Stathopoulou,Martin Eisend
ISBN 13: 9783658152192
Format: Hardcover (328 pages) Publisher: Springer Gabler Published: 13 Sep 2016
Advances in Advertising Research VIII: Challenges in an Age of Dis-Engagement (European Advertising Academy)
by Vesna Zabkar,Martin Eisend
ISBN 13: 9783658187309
Format: Hardcover (308 pages) Publisher: Springer Gabler Published: 05 Jul 2017
Research Methodology in Marketing: Theory Development, Empirical Approaches and Philosophy of Science Considerations
by Martin Eisend,Alfred Kuss
ISBN 13: 9783030107932
Format: Hardcover (250 pages) Publisher: Springer Published: 15 Mar 2019
Advances in Advertising Research (Vol. VII): Bridging the Gap between Advertising Academia and Practice (European Advertising Academy)
ISBN 13: 9783658215149
Format: Paperback (328 pages) Publisher: Springer Gabler Published: 15 Jun 2018
ISBN 13: 9783658215200
Format: Paperback (308 pages) Publisher: Springer Gabler Published: 12 May 2018
Advances in Advertising Research IX: Power to Consumers (European Advertising Academy)
by Verolien Cauberghe,Liselot Hudders,Martin Eisend
ISBN 13: 9783658248666
Format: Paperback (368 pages) Publisher: Springer Gabler Published: 25 Dec 2018
Dynamic Capabilities and Relationships: Discourses, Concepts, and Reflections (Contributions to Management Science)
by Tomás Bayón, Martin Eisend, Jochen Koch, Albrecht Söllner, Markus Vodosek, Heinz-Theo Wagner
ISBN 13: 9783030831813
Format: Hardcover (152 pages) Publisher: Springer Published: 28 Oct 2021